Emotional
Emotional
·
·
Creative
Creative
·
·
Authentic
Authentic
Project Brief
Project Brief
User Personas related to a digital application
User Personas related to a digital application
Role
Role
UX/UI Designer
UX/UI Designer
Marketing Specialist
Marketing Specialist
Duration Time
Duration Time
15 hours
15 hours
Äss-Bar
Äss-Bar
Analysed and conceived the target group of an anti food waste mobile application. Displayed the results into overall three user proto-personas.
Analysed and conceived the target group of an anti food waste mobile application. Displayed the results into overall three user proto-personas.
Company Profile
Company Profile
Äss-Bar is a swiss located company that's tired of wasting food which is still edible. They fight against food waste with a locally and later digitally approach. Gathering unsold but still fresh food in a surrounding area brings them material to sell and an opportunity to prevent food waste.
Äss-Bar is a swiss located company that's tired of wasting food which is still edible. They fight against food waste with a locally and later digitally approach. Gathering unsold but still fresh food in a surrounding area brings them material to sell and an opportunity to prevent food waste.
Business Challenge
Business Challenge
Äss-Bar wanted to develop a digital platform where customers could discover and purchase food that remained suitable for consumption but could no longer be sold as completely fresh. The initial target audience was broad. Customers might be motivated by lower prices, environmental concerns or simple convenience. My task was to create three distinct audience profiles that could help the company discuss product features, communication and marketing more precisely.
Building a full functional mobile applications that'll actually be used by the public on both sides consumption-related and commercially. Moreover, secure a shipping process thats efficient, innovative, trustworthy and valuable.
Project Approach
Project Approach
Considering the client's business model
Examine the existing brand Identity
Researched about the food-waste problem
Exploring user needs and motivations
Consideration of the Client's business model
Consideration of the Client's business model
The business model of Äss-Bar is clearly based on the mission to fight against food waste. The following diagram displays a gross explanation of the actual process flow.
The business model of Äss-Bar is clearly based on the mission to fight against food waste. The following diagram displays a gross explanation of the actual process flow.
Examine the Brand Identity
Examine the Brand Identity
Approachable: The bright primarily colour invites people to discover this company in a save and sound environment
Approachable: The bright primarily colour invites people to discover this company in a save and sound environment
Responsible: The subtle and straightfoward identity conveys responsibility and leaves customers in a safe feeling
Responsible: The subtle and straightfoward identity conveys responsibility and leaves customers in a safe feeling
Optimistic: The jagged accent around the logo combined with vision and mission displays an optimistic vision
Optimistic: The jagged accent around the logo combined with vision and mission displays an optimistic vision
Research about the Food-waste Problem
Research about the Food-waste Problem
Every year, the world wastes over
1 billion tonnes of food. That's roughly 19% of all food available to consumers. At the same time,
783 million people suffer from hunger worldwide.
Every year, the world wastes over
1 billion tonnes of food. That's roughly
19% of all food available to consumers.
At the same time,
783 million people suffer from hunger worldwide.
This affects also our nature…
This affects also our nature…
Striking facts
Striking facts
Food waste causes 8–10% of global greenhouse gas emissions
Food waste causes 8–10% of global greenhouse gas emissions
If food waste were a country, it would rank among the world's largest greenhouse gas emitters.
If food waste were a country, it would rank among the world's largest greenhouse gas emitters.
Food production uses enormous amounts of water, land and energy—even if the food is never eaten.
Food production uses enormous amounts of water, land and energy—even if the food is never eaten.
Conclusion: The future impact
Conclusion: The future impact
All the information, statistics, facts leading to the conclusion that all the long-term consequences will affect the younger generation the longest. Food waste accelerates climate change by producing unnecessary greenhouse gas emissions. These emissions contribute to rising temperatures, more frequent extreme weather events, biodiversity loss, and increasing pressure on food systems. Therefore, especially younger people are forced to reduce food-waste to stabilise our nature.
Building a full functional mobile applications that'll actually be used by the public on both sides consumption-related and commercially. Moreover, secure a shipping process thats efficient, innovative, trustworthy and valuable.
Defining user needs and motivations
Defining user needs and motivations
Final Result
Final Result
*The personas were developed as strategic hypotheses based on the client brief, brand analysis and market assumptions. They were intended to guide further research rather than replace interviews or behavioural data.
*The personas were developed as strategic hypotheses based on the client brief, brand analysis and market assumptions. They were intended to guide further research rather than replace interviews or behavioural data.